How Religion Failed Ganesha’s Australian TV Debut

Every once in a while an ad comes around that is edgy, to say the least. It pushes the boundaries of what should be said and definitely lies outside the realm of what is considered acceptable viewing content.

 

Meat and Livestock Australia’s (MLA) “Lamb Alone” is that ad… atleast according to the Indian Society of Western Australia. Without further ado here it is…

Any Religious group (or sub group for that matter) can get offended. Reasons galore – the table seating plan did not consider the historical, geographical or mythological sensitivities of the various communities involved. Sentiments of the multiple communities get offended in the process.

lamb alone

lamb alone

Or for that matter, why a particular God gets extra air time. Thereby, undermining the importance of an entire community. Do the math – 2 seconds of less air time multiplied by 1 billion devotees = 33 Million man hours of hurt devotees.

lamb alone

lamb alone

I can go on, colour scheme, the channel it aired on, less number of social media likes, etc. – shit can hit the ceiling any moment.

lamb alone

lamb alone

So, the Indian Society of Western Australia (ISWA) got angry – just like clock work. But, what really got Nitin ji’s goat (baaaaaad boy), was that Lord Ganesha was eating Lamb.

Spokesman Nitin Vashisht said, “I don’t think they realise how revered a god Ganesha is…He is shown as eating lamb and looking for a new marketing strategy for himself (and that) is really very insensitive to the community.”

lamb alone

lamb alone

I have seen the ad a million times, and there is a ton of food other than lamb on the table. So whats the fuss about Ganesh’s attending a party that celebrates lamb…….

He is drinking WATER when everyone else is drinking WINE.

lamb alone

lamb alone

MLA’s response: “Our intent is never to offend, but rather acknowledge that lamb is a meat consumed by a wide variety of cultures and capture how the world could look if people left their differing views at the door and came to the table with open arms, and minds.”

I was rather happy with Lord Ganesh’s portrayal, he shone through the Godly ensemble. He’s witty when he snaps at Buddha, awfully relevant when talks about the need of a Marketing team and social when he talks about meeting more often – All this in under 2 minutes. Katrina Kaif can’t do this in a 2 hour feature film.

lamb alone

lamb alone

I am not a poker man, but here’s the kicker – if none of the Hindu God’s were portrayed in this commercial, the same group would have been up in arms. Claiming that the MLA thinks that Hindu’s don’t consume Lamb.

I suggest the good people at ISWA stop protecting Lord Ganesh. Because he does not need their protection. Lord Ganesha aka Vignaharta, can take care of his problems and some of ours as well. If the ISWA has so much free time, I suggest they put it to better use – like feeding the hungry or building shelters for the homeless.

Just a reminder to the detractors and protector – Hinduism is thriving because it is adaptable, scientific and relevant even today, as it was thousands of years ago.

Share This:
Written by
Yashdeep Bali is a speaker, motivator, an outspoken digital marketing expert with over 14 years of Advertising, PR and Marketing roles across various industries. Recognized as a “branding and digital expert” in the corporate world, he has an astounding knowledge and passion for technology, automobiles, gadgets and gaming.

3 Comments

  1. Very well written, actually now a days we are taking things too much seriously, let our GODs enjoy Lil bit, even recent Javed Habibh incident, I didn’t find any wrong.

    Reply
  2. An articulately well written yet subtly intriguing take on the oblique institution of advertisement. Kept me hitched till the end. Brilliantly written.

    Reply
  3. Good article, gives a new view ,impressive.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Become a Digital Marketing Ninja
Get the latest content first.