Digital platforms are abundant playgrounds that allow marketers to create, experiment, and engage effectively. Ranging from banner ads to ephemeral marketing, we have all the tools we can wish for and create further enhanced experience for our audience. Another version of engagement for the brands to explore is influencer marketing.
What is influencer marketing?
Many confuse it with word-of-mouth and advocate marketing but influencer marketing has a completely different goal to achieve and works at a completely different altitude from the other two types of marketing.
Influencer marketing is an indirect approach to connect with the target audience. In this type of marketing, the focus is on driving the brand’s message through a leader who holds a significant position and has a unique aura that blends perfectly with the brand’s persona.
How does influencer marketing benefit brands?
Influencer marketing has become as important as direct marketing for a major number of brands. With the rise in number of celebrities who utilize social media for engagement with their followers, it is easy for the brands to choose an appropriate influencer for their brand and create an exceptional experience for their audience. Here are seven ways in which an influencer can affect your brand’s digital campaign.
Impact on SEO
Association of influencers helps in accelerating the online traffic and improves SEO for the brand.
Reliable brand advocates
Masses connect with influencers much easily and quickly, thus leveraging the brand in reaching a larger spectrum of audience and making it easier for them to convey their key message.
Enhanced audience engagement
Influencers are aware of their followers and have a fair insight about how they would collectively respond. Association with influencers always grabs more eyeballs and sentiment than a traditional marketing strategy.
Improved brand awareness
Influencer marketing helps in enhancing brand experience and awareness concurrently. Influencers engage with the audience at a much personal level than a brand does with its regular marketing activities, helping them to spread across more information about the brand, effectively and at much faster pace.
Association with influencers create the right kind of connect with the consumers, thus generating leads and magnifying sales.
Content for masses
Influencers are primarily creators and their association brings in new perspective for the brand that helps the brand to give-away a fresh experience for their audience.
Influencers know what kind of content would be best suited for their audience and leverage the reach of the brand’s message. As they are already engaged with their audience and have a certain affect on them, it gets easier for them to make a motion and be heard.
Are you ready to add influencer marketing in your next campaign?
Influencer marketing comes with its own set of benefits over traditional inbound and outbound marketing. An influencer not just shares the brand’s key message but also, in their own way, recommends the brand to the audience. The idea is to guide the consumers indirectly, not vex them with various offers and discounts, and form an appeal around the brand that is welcoming and pleasant.